Crossposted from Metro Matters

A bicycle race. A first date. A polar plunge. Every rider has a different destination, but they’re all taking King County Metro to get there.

Our new advertising campaign, “Where to?”, shares some of the individual aspirations behind the 1.8 million trips that Metro delivers each week.

Metro’s in-house creative and marketing teams captured stunning visuals of riders using transit to traverse our beautiful region by bus, light rail and water taxi. In a nod to the destination signs on buses that might read “Ballard,” “Downtown” or “Skyway,” each rider’s personal destination floats above their heads thanks to special effects. We see them enjoying the journey as well—and connecting and growing along the way. Read more.