The We Are 1 HIV PrEP (Pre-Exposure Prophylaxis) social marketing campaign, which was spearheaded by Public Health – Seattle & King County, received both a regional and a national award from the Public Relations Society of America (PRSA). The multi-media HIV prevention campaign, which took place in King , Pierce, and Snohomish County, received a regional Totem Award from PRSA Puget Sound for its creativity and accomplishment within the public relations industry in the Puget Sound area. This award also recognizes projects and programs that demonstrate excellence in public relations, and that rise above the competition. The campaign then went on to receive a national Silver Anvil Award of Excellence in the “Integrated Communications Government” category, which recognizes the very best in the United States public relations industry, and honors agencies and organizations that have successfully addressed a contemporary public relations issue with exemplary profession, skill, creativity, and resourcefulness.
Kudos to the We Are 1 campaign for winning these communications awards and for promoting an innovative new preventive HIV measure! That’s Best-Run Government in action!