Crossposted from Metro Matters

When King County Metro launched its “Where To?” ridership campaign, the goal was straightforward: inspiring more people to ride transit by showing the real-world adventures in King County that are just a bus ride away.

That effort has now earned top national honors — a first place APTA AdWheel Award for Best Comprehensive Campaign to Increase Ridership — in recognition of its blend of creativity, strategy, and real-world impact.

The Where To? campaign invited people to reimagine transit as a gateway to life in the region. By transforming Metro’s iconic electronic bus reader boards into destination “thought bubbles,” the campaign spotlighted real riders and real moments, from bike meetups to waterfront adventures, live music, and game days. Read more.