Tech Tip: Multimedia version: Designing with scale in mind

Scale Drive PosterScale is a large part of design, sometimes literally. In a very basic definition, scale is the deliberate sizing of individual elements.

Scale can help us make sense of designs and images, but, scale doesn’t always have to be based on realism. You can size your elements dramatically large or small to create stunning effects and to signal which parts of your design are more important and which are less.

For example, check out this poster for the movie Drive. In this poster, the lead character has been scaled up dramatically, drawing attention to him first, and the other faces second. While this scale is not technically based on realism as people’s faces are generally the same size in real life, the dramatic scaling up and down of faces helps viewers to get a quick grasp on each character’s level of importance in the film, as well as making for an effective design.

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